Branding + Identity Professional Consulting By Experts

 In Branding, Graphic Design
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Branding + Identity Consulting / Design

Branding SandiWeb offers professional brand identity development services designed for small business.

Following a thorough consultation, we develop a proposal geared towards your specific needs. Every client is different and we understand that we can’t just “box up” a brand package that will work for everyone. You’re special, so your brand proposal should be as well (isn’t that sweet!). Payment plans are also available and will be laid out in your final proposal timeline. Finally, rest assured that you have just hired the best damn design firm you could imagine (seriously – picture your ideal design firm … hey, look! It’s us!) and we cannot wait to work with you.

What is ‘Brand Identity‘ A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.

 

What is ‘Brand Identity’

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers. Brand identity is separate from brand image – the term for how consumers actually perceive the brand.

BREAKING DOWN ‘Brand Identity’

plastic business cards

Most miscommunication in daily life can be chalked up to an mismatch between intent and perception: You think you said one thing, the person you talked to thought you said something else. Companies often have the same problem.

In the context of business and branding, a company’s brand identity is what it says about who it is – the product or service it delivers, the quality it gives customers, its advantages over competing brands. The brand image, on the other hand, is how the brand is perceived by the public. The challenge any company faces when trying to build a brand is to make sure that its identity matches its image as closely as possible. A negative gap between brand identity and brand image means a company is out of touch with market sentiment, which can make offering services or products more difficult and can even result in a loss of value on the company’s books.

We make your brand identity communicate more clearly.
Brand Strategy · Communications · Brand Expression · Digital Experiences · Customer Experience
Services: Brand Strategy, Brand Expression, Customer Experience, Communications…
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Showing 3 comments
  • San diego Website Designer
    Reply

    Having worked in sectors such as client services, business development, retail identity, branding and design management, We have developed an astute awareness of the design disciplines, research methods, strategy and operations needed in order to enable design innovation for the business, design coherency for the brand and finally, design relevance for the user.

    Through a methodology of observation, collaboration, concurrent business & user analysis and concept development, our role as a Branding Consultant is to bring together and coordinate cross-functional teams of designers and brand owners/managers in an integrative creative process that will successfully bring products, services and experiences to market.

    Expertise & Services

    1.
    Market & Brand Analysis Reports which includes analysing the existing Brand; assessing consumer perceptions, competition and current market trends; identifying new markets; advising on market growth and new business opportunities

    2.
    Brand Strategy which includes advising on the overall future image of the Brand that can affect logo and package design, interiors, pricing, placement, customer services

    3.
    Design Management which includes; coordinating with product, sales or marketing teams to create the right product presence, design, or logo, preparing design briefs; monitoring design development; advising on financial and functional implications of design; developing and monitoring the design program; progress reporting

    4.
    Naming, Website and Social Media Profile text writing based on each clients communication needs.

    • Loree
      Reply

      The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.

  • San diego Website Designer
    Reply

    Expert and specialist in Naming, identity, logo and packaging design, branding and brand strategy.A seasoned professional with over 17 years consulting experience working with large & small businesses worldwide!

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